A new video format, which is royalty free and doesn't utilize Adobe Flash, is in development by some of the big software companies, who have come together to form the Alliance for Open Media.
In an alliance of some of the biggest names in the tech world, such as Amazon, Cisco, and Google, a new open-source video format is in development.
The as yet to be named format, according to Wired, looks to bring the most popular web browsers a way to deliver streaming video content without having to rely on Adobe Flash. Though many have called for the death of Flash, which is the primary way that most streaming video content is accessed online, the format has endured.
For these companies, which are known as the Alliance for Open Media, and include Amazon, Cisco, Google, Intel, Microsoft, Mozilla, and Netflix, the new format will be aimed at delivering streaming media, such as video and music, to devices while also operating at a low power cost. This is essential for mobile devices, such as cell phones and tablets, which could have the new format replace their current process.
Under the Apache License 2.0, which is one of the most permissive open source license available, the format will be royalty free. For users and developers, this means that any company can create or format media in the new format without having to pay any royalty fees.
Devices like the iPhone line of cell phones available from Apple don’t rely on Adobe Flash to stream media from websites, meaning a great amount of content is lost for these users without them downloading additional software to utilize that format.
With all these companies coming together in order to create a new format that moves away from the era dominated by Adobe Flash, the Alliance looks to eliminate redundancies and have the companies look to one format and rely on that, instead of their own individual formats.
“As resolutions and framerates increase, the need for more advanced codecs with ever-better compression ratios will only grow,” Mozilla platform engineer lead David Bryant writes. “We believe that Daala, Cisco’s Thor, and Google’s VP10 combine to form an excellent basis for a truly world-class royalty-free codec.”