BOSTON-BASED CREATIO, WHICH OFFERS LOW-CODE CLIENT RELATIONSHIP AND PROCESS ADMINISTRATION TOOLS, RAISES $68M, THE FIRST OUTSIDE FUNDING GIVEN THAT LAUNCHING IN 2014

stockholmbased planhat 50m The raise was brought by growth equity company Volition Capital , with involvement from Horizon Capital , a personal equity firm investing in European countries.

Creatio, a client relationship and process administration company, decided to take in the first capital after viewing “rapid exponential” growth plus realizing its highest internet retention rate in its background at 122 percent.

“On the high heel sandals of this rapid growth we all decided to raise capital initially, ” said co-founder plus CEO Katherine Kostereva .

Big market, large players

Creatio’s low-code platform is based on a company process management engine plus marketing, sales and providers management applications built at the top. The low-code aspect enables Creatio’s thousands of customers in order to customize the platform quickly plus add new processes as the business community changes, Kostereva said.

While the market is certainly big — the low-code market has been estimated simply by Study and Markets to grow to more than $187 billion in the next decade — there also are large rivals, Kostereva said. CRM suppliers such as Oracle , SAP , Salesforce and Microsoft’s Dynamics CRM all contend in the market, but Creatio’s low-code platform allows even non-developers to tailor the platform as much as 10 times faster, Kostereva said.

“Creatio is executing against a huge vision — to create an entire world where everyone can handle business ideas in minutes, ” said Roger Hurwitz , handling partner at Volition Funds.

Bootstrapped

Hurwitz said the particular company’s bootstrapped roots considering that being founded in 2014 also made it an attractive investment decision.

“Creatio has scaled tremendously as a founder-owned, bootstrapped company, which is some thing we look for as growth-equity investors, ” he stated.

Kostereva mentioned she deliberately held away from on raising money till the 600-person company had established its platform and company in the market through its quantities. Now that it’s been able to achieve that and raise capital, the business will focus on execution, specifically expanding on its 700-plus partner ecosystem in 110 countries.

“Our goal is to grow as soon as we can, ” she stated. “This is a huge market. ”

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