addapptation exeter nh Addapptation , a startup that desires to build a practical design level on top of Salesforce and other organization tools, announced a $1. 3 million seed purchase today.

2048 Ventures led the circular with participation from Eastern Coast Angels, The Millworks II Fund and additional angel investors from New Hampshire, where the firm is located

Co-founder Sumner Vanderhoof says the startup’ t goal is to build a consumer experience platform for organization tools like Salesforce . “ Our goal is to help to make simple, easy to use Salesforce. possuindo solutions built on the addapptation UX platform.

“ At the end of the day, we’ re really helping change the way companies work, producing their employees more efficient, producing the job they do easier and much more consistent, so they have a larger impact on the companies that they work with, ” Vanderhoof told TechCrunch.

He says they are doing this by looking at the corporation workflow and what issue the client is trying to solve — like a problem converting deals with the sales cycle. They will after that help build tools plus an interface to make it simpler to pinpoint this information with the objective of being able to reuse whichever solutions they create just for other customers.

He admits that the platform is template-driven plus designed to quickly go through idea to solution. A normal solution takes no longer compared to two weeks to build and put into action. Once a customer is using addapptation, employees can log into the particular addapptation platform or it’s rather a layer built into Salesforce offering a more guided experience.

The company has built about 40 plug-ins for the system, including a heat chart that identifies where product sales is likely to find the best opportunities to near a deal. The options they build are designed to function online or on mobile phones as needed.

Picture: addapptation

Vanderhoof says that the firm has a good relationship along with Salesforce, and it doesn’ big t compete directly with the business. “ Their main concentrate is providing tools for a broad audience. Ours is increasing the platform beyond what it can perform, ” he said.

The two founders, Vanderhoof and his wife Carla, got three years building the platform, basically bootstrapping before taking today’ s funding. The business has 15 employees in the Exeter, NH, headquarters and it has 20 customers including Comcast and Ingram Micro.

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