McDonalds will begin testing the sale of Monster Energy Drinks at certain locations, but will it be safe?
McDonalds rarely changes its beverage offerings, and when it does, it is usually for a brief seasonal promotion. According to a report from the Chicago Tribune, however, this may all be about to change. The Illinois company has confirmed that it will run a sales trial of Monster energy drinks in twenty locations.
According to McDonalds spokeswoman Lisa McComb, “We’re always gathering feedback from customers on the food and beverages they’d like to be served at McDonald’s and this is another example.” Monster will come with a value meal for an added charge of $1.50, or be available for purchase on its own.
Customers will be able to purchase two different Monster offerings, a 16 oz. can of Monster Energy “Green” and Zero Ultra. The cans will be displayed in a refrigerated case, and analysts are praising the company for the effort to meet consumer demand for new beverages.
McDonald’s sales have been declining for seven consecutive quarters, but many investors believe the company has made changes to respond to the shifting sales patterns that will turn things around. According to a report from the YouGov Brand Index, public perception of McDonalds is at its highest level in the past two years.
While serving energy drinks alongside fast food is sure to raise a number of health concerns, from a business perspective, McDonalds is simply giving the people what they want.