In a major announcement, McDonald's is rolling the dice by rolling out Monster drinks in 20 stores.
McDonald’s has just announced they’re going to be shaking up things big time by rolling out Monster energy drinks at 20 stores in an experiment as it seeks to boost the company in light of flagging sales.
McDonald’s confirmed its plans to start selling Monster, a leading energy drink company known for its highly caffeinated beverages, according to the Chicago Tribune.
The company said it is listening to feedback from its customers. It’s part of a huge expansion to McDonald’s drink menu in recent years, which used to merely be sodas and water but has since expanded to a large number of drinks with its McCafe menu. McDonald’s is trying new things because it has begun to lose market share and has seen a loss in profits in the last seven quarters, a trend that the fast food giant is trying to reverse. In addition, McDonald’s recently announced the all-day breakfast — it used to shut off breakfast items at 10:30 a.m.
A Monster energy drink will cost an extra $1.50 if it is ordered with a value menu. It will come in 16-ounce cans and will be offered in two versions: Monster Energy “Green” and “Zero Ultra.” They will also be displayed in a refrigerated case.
McDonald’s has had its struggles lately, but it still remains a behemoth on the world stage. It serves 68 million customers daily in 119 countries spread over 35,000 stores. The company has been around since 1940, when Richard and Maurice McDonald opened a barbecue restaurant and then changed it to a hamburger stand in 1948, which was then purchased by businessman Ray Kroc in 1955, and the company took off from there.
Monster, meanwhile, has been seeking to gain market share against competitors like Red Bull, and this partnership could be a major opportunity for them.
Monster announced a new share repurchase program of up to $500 million of outstanding common stock back in September. You can find the press release here.