Hair transplants have been around for a while, but it may strike you as odd that men are paying to have their facial hair artificially enhanced. According to a report from the Telegraph, a recent report has found that beard transplants have skyrocketed in Western countries over the past decade.

The procedure can cost up to $22,210 and is medically very similar to a traditional hair transplant. Plastic surgeons pick donor hairs from the rear or side of the scalp, and use a process called Follicular Unit Extraction to transplant them onto a patient’s face.

The transplants apparently work like a charm. Hairs will have grown long enough to shave after just two weeks. Many men will hand over hefty sums to get rid of their baby faces for a wide range of reasons, but most yearn for a more “manly” appearance.

Surveys have indicated that women found men with beards more attractive, so there is undoubtedly an aesthetic reason for getting a beard transplant. In other cases, beards can help cover up scars from injuries or skin conditions like acne.

According to Dr. Jeffrey Epstein, a facial plastic surgeon from the United States, beard transplants rarely exceed a level of 5 each year. Now, he says that he performs three transplants a week on average.