Popular websites like Yelp and Angie's List may be in danger as Google rolls out a new search function that connects users with providers of services in their area.
People searching for a good plumber or repairman can look in a number of places, from the yellow pages to online review websites like Yelp and Angie’s List. According to a report from Gizmodo, however, technology giant Google has recently announced that they will add a new search feature that finds qualified home service providers in your area with a simple search.
The new search tool is designed to figure out your problem and help you find the best way to solve it. For example, if you were to search for the term “burst pipe,” the new function will display the names, reviews, and contact information of available plumbers in the area.
The new function is a smaller part of Google’s AdWords Express program, which offers qualified service people the opportunity to purchase a higher ranking in search results from Google. The paid advertisements will be based off of the keywords you search and will help you come up with the best option to solve your problem.
The feature is supposed to minimize the number of clicks it takes to reach your goal. The new search function is a clear defense against Amazon, whose rapid innovations are making it easier than ever to pick out items and services and have them arrive right at your door.
Searchers in San Francisco and the Bay Area have had the option to test the ad service for a few weeks, but the rest of us will have to wait until the company can fully roll out the technology.