 Ten Tips for Advancing Your Work Through Great Writing(Page 2 of 4) ï Results your clients can expect after working with you ï Solution you are proposing ñ in terms of both features and benefits (I'll get to that in a minute) ï Track record or Testimonials from past successes 3. Know your readers. Who are you trying to reach and what do they want to see in your materials? Your market research will tell you, but in general, most customers are seeking: ï Enough information — everything they need to make a buying decision ï Simplicity — ease of interacting with your business ï Uniqueness — how your business offers something they can't get elsewhere ï Value — not just affordable prices, but a big bang for their buck | ||
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