 Ten Tips for Advancing Your Work Through Great Writing—By Dalya F. Massachi Published: November, 2005  Dalya F. Massachi How much is inefficient writing costing you? With the proliferation of email, websites and direct mail, clear and concise writing is a powerful tool that no businesswoman can afford to ignore. Great writing can boost your marketing effectiveness, attract media coverage, and help you avoid the risks of mixed messages and embarrassing errors. Fact #1: Too much "data clutter" lives out there. Just look at your inbox. To break through, you MUST sharpen your messages to engage the most receptive audiences. Fact #2: You win credibility with great writing and lose it with poor writing. In the marketplace of ideas, those who can write well are thought of as the "experts." Your materials say a lot about you when you're not around. After all, there's a good reason that we often want to get things "in writing." Fact #3: Most people under-utilize the power of the written word. Top business experts agree. The first step toward great writing is a solid plan. Dalya's 10-Step Method 1. Determine your specific writing purposes. Think about what you're trying to accomplish in your document. You may want to establish your organization's position as the best solution to your clients' problems. Perhaps you want to inspire, excite, and entertain your readers, while encouraging trust in your business. You might be aiming to pique their interest with a special offer they can't refuse. Decide if your piece is to be a summary, a backgrounder, or a detailed specifications sheet. 2. Define your priorities. Now that you know why you're writing, it's time to brainstorm about the most important information you want to convey. Your piece should demonstrate that you understand your customers' needs, and that you have what it takes to get them great results: ï Facts and figures of the problem facing your clients ï Importance of your product or service in addressing that problem | ||
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