Domino's is flipping the pizza delivery game on its head with a new car that cooks pizza as it's being transported.
Dominos is known for getting customers their pizza on time. But in a world that constantly demands efficiency, the company has stepped up its game and significantly cut down on prep time. According to a report from Engadget, the company has announced the creation of the DXP, or Delivery ExPert – a modified Chevy Spark with a built-in oven.
As the delivery driver arrives, he walks around the back to remove the pizza from the oven just in time for delivery. The car can store up to 80 pizzas, and is equipped with a delivery sign and a floodlight for safety.
The car may seem bizarre, but Domino’s isn’t messing around. Roush is currently helping the company construct 100 DXPs that will be deployed in 25 American cities over the course of the next three months. DXPs will debut in Boston, Dallas, New Orleans, San Diego, and Seattle.
Despite the initial capital investment, the DXP could also save Domino’s a good amount of money. The on-board oven will help drivers drop off significantly more pizzas with each trip, cutting down on fuel costs and product loss from unhappy customers.
The DXP may represent the future of pizza delivery – a piping hot pie delivered to your door, fresh out of the oven.